Do Yelp, Yellow Pages And Other Local Citation Sites Allow Multiple Profiles For The Same Business Brand Name?

In episode 189 of our weekly Hump Day Hangouts, one viewer asked whether Yelp, Yellow Pages, and other local citation sites allow multiple profiles for the same business brand name to match different GMB profiles for lead gen site city pages.

The exact question was:

Hi Guys,

Thank you VERY much for your Hump Days help, it is greatly appreciated

I think you said in the past that if you are trying to rank a lead gen site’s pages for different city locations you should have separate GMB profiles as well as separate Directory profiles with different “”fake”” addresses and phone numbers for each city (Not talking about GMB 3-Pack ranking, just SE ranking). Is this correct, and if so, will sites like Yelp, Yellow Pages, Etc allow you to have multiple profiles for the same business brand name, and do they need to be “”linked”” in some manner?

Thanks again,
Gordon

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