What’s The Best Way To Build Out Content Silos For Realtors?

In episode 173 of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked about the best way to build out content silos for realtors.

The exact question was:

In building out a content silo for Realtors I see many agents have a blog and then separate pages for communities with a MLS/IDX feed. When I run SEM Rush they are not ranking for any real estate related organic keywords, just ranking for the blog keywords which have nothing to do with real estate. What’s the best way to build out these content silos. Their visual site map is a cluster fu&k

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