How Would You Setup A 3-Month Lead Gen Campaign For A Remodeling Business?

In the 145th episode of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked how to setup a 3-month lead gen campaign for a business offering remodeling services.

The exact question was:

I have received a call from a friend who wants leads for remodeling. He is a master craftsman but has a poor website and no visibility. He is working for way under market value in most cases. He wants to do a 3 month project with me to see what can be done with some good marketing. He would like to see a few quality leads during the initial 90 days and hopefully close 1 or 2 of them.

I have no lead gen site in this niche. I am inclined to set it up as a lead gen site at first and then repair his website and link some things to it later on. Is this the best way to set this up from the beginning? How would you structure this offer?

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